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Adidas Equip

Concept, Copy, Art Direction with Skylar Deahl

The Idea: We learned that girls grow up feeling that they are inherently more vulnerable than the rest of the world. So Adidas is introducing Adidas Equip for. high school girls in New York City. Whole body health. From the inside out. Adidas Equip is a whole-body health facility that uses boxing to teach girls to feel independent, safe, supported, and motivated.

VIDEO CAMPAIGN
EQUIP APP
EXPERIENTAL ACTIVATIONS
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